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The reason why

An endless morning. A series of appointments where you need to stay focused, engaged, and ready to speak, listen and explain. When lunchtime comes, all you want is to sit down, relax and enjoy a peaceful moment of silence. Nearby, there’s a bistro run by a petite, warm-hearted woman. Even if you just order a simple sandwich, she serves it with the care and flair of a gourmet restaurant. A girl enters before me, she must be a regular customer from the way they greet each other, she sits down at the table opposite mine and while I wait, I observe what she is wearing: acashmere turtleneck, a necklace with geometric pendants, jeans with a frayed hem and loafers in shiny leather with a warm, thick hand-made scarf that she must have decorated herself with small gold-coloured safety pins.

 

Before long, another customer walks in, draped in a beautiful blue coat. I picture her as a busy mom, sneaking in a moment of peace before rushing off to pick up the kids from nursery, juggling the five o'clock conference call, sorting out dinner, and heading to swimming lessons. Next, an elderly lady enters, walking slowly and wrapped in a cosy pearl grey down jacket. She smiles at the owner: “How nice to see you again, madam!” Silence reigns in the room, yet a subtle joy fills the air. Without a word, our clothes speak for us, silently telling our stories as we exchange knowing glances: five women, each so different, each with her own story, her own life, but all of us grateful for this shared moment of peace.

A more authentic and positive vision of beauty and individuality.

 

 

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Getting dressed has never been just about practicality. If it were only about protecting ourselves from the cold or covering up, brands like Marina Rinaldi, and fashion itself, wouldn't even exist. Throughout history, in every place and at every time, societies have used clothing to express something about themselves, to define their identity to the world.

So, what is the Marina Rinaldi message, the reason why the style department designs garments with a focus on the uniqueness of the female body, and the production process ensures they are made with the utmost care? Marina Rinaldi is contemporary, fresh, versatile. It is an Italian brand famous throughout the world for the quality of its materials and workmanship. A meeting point where fashion is interpreted with ease and elegance.

Be yourself, simply you.

When I was asked to curate editorial content for the Marina Rinaldi website, I saw it as an opportunity to connect with one another, almost as if those five women sitting at a bistro table had started sharing their stories. Together, we’ll have the chance to explore the key issues of femininity, starting with the most important one: self-love. We shall explore how to highlight our most authentic beauty, because every jacket, every shirt, every pair of trousers, every skirt, every piece we wear, tells a story about who we are: joyful, playful, empathetic, elegant, and always ready to take on a thousand challenges.

Those who work in the industry are constantly grappling with the "why" of fashion. Over time, the proportions, materials and colours can change. However, one thing remains timeless: the unique flair of being ourselves. This is the raison d’être of Marina Rinaldi, the reason why  Italian expertise designs clothing every day that best embraces different body types.

Be yourself, simply you.

MEDIA TEXT_DESKTOP_CRISTINA_MANFREDI - Marina Rinaldi

Cristina Manfredi: Who is the pen behind the Marina Rinaldi New Fashion Journal?

Originally from Biella and Milanese by choice, she is a fashion, lifestyle and society journalist with a vibrant, upbeat attitude. She worked as a journalist for Milano Finanza Fashion before moving to Vanity Fair, later resigning to focus on personal projects, including writing, tango, running, and spending time with her beloved cats. Today she is a contributor to Vanity Fair, L’Officiel, Marie Claire and the Style Magazine - Corriere della Sera.